26 Have dedicated people, ideally community champions (stewards), as the main contact point with the target audiences. Use technology to access a broad audience quickly and efficiently. Use storytelling as an approach to reach out to a wide range of audiences. To achieve the full potential of stories, move away from ‘issue-based’ towards ‘action-based’ narratives. Action-based stories clarify opportunities for community members to engage in concrete actions and help address specific local challenges. B P 16 18 17 Behaviour Policy C Cities Citizen Science CS B CS B CS P B CS P