27 Use traditional advertising techniques to reach out to less tech-savvy parts of the population or those with limited access to technology. Do not provide ‘average user’ data, as this may discourage behaviour change. This is especially the case for those already performing better than average, as they may see no reason to change. Policies that promote positive environmental behaviour work best if the promotion of ‘good behaviour’ is combined with measures for discouraging ‘bad behaviour’. Consider providing examples and recommendations that try to influence such policies. 19 21 20 CurieuzeNeuzen and CurieuzenAir – Innovative outreach strategies B CS P B CS B CS Example 6: CurieuzeNeuzen and CurieuzenAir – Innovative outreach strategies The CurieuzeNeuzen project used in its recruitment process both traditional media, including TV, radio, printed media, billboards, as well as online media such as websites and social media. In addition, citizens were involved in innovative ways, including colourful V-boards as points of recognition of participants; postcards; ads at the Ringland Rock Festival (June 2016); a booth at a science innovation festival (September 2018); video clips with well-known artists as ambassadors; and a large knowledge event with 900 citizen researchers in Antwerp in 2016. See the full project