39 Engage and collaborate with a wide range of actors to increase policy relevance and adoption. Take time to co-create and co-design approaches with strategic partners and networks. Invest time and resources in scientific rigour, involvement of NGOs, and developing sustainable business models to encourage policy use. Enhance acceptability and credibility 50 51 52 B CS P B CS P B CS P Developing business models in the Ground Truth 2.0 project Example 11: Developing business models in the Ground Truth 2.0 project The Ground Truth 2.0 project followed a non-profit business model approach to the viability and sustainability of the project’s services. It identified their value proposition through a business model canvas and analysed the market characteristics in the different pilot projects. More information can be found in the Deliverable D3.2 (Updated report on market analysis and market uptake). See the full project