The ClairCity project sought to incorporate social psychological theories in air quality and carbon management and involved over 818,000 citizens across Europe in six case studies. The project identified demographic groups and social groups in their visuals and communications. It considers science communication as an essential element for the success of these types of projects. Tailored communications are particularly powerful, as they enhance credibility and emotional engagement to ensure the findings and insights reach the desired audience. The following graph showcases a social card distributed in Bristol, one of the case studies. 78 Visit the project website